Katelin, our Company, over the course of many meetings, developed our Purpose. In arriving at our purpose, we went through a process of identifying our stakeholders and asked whether each stakeholder would agree our relationship was to fulfill this purpose. For example, when meeting with [regulators, banks, bond investors, local government, homeowners, etc.] would they each agree the purpose of our relationship with each one of them was to help people invest in their homes to save energy and water. Only when the purpose was a shared purpose/value across all stakeholders, did we know we had nailed our purpose. Hope this helps.
From: dickinson@stagen.simplelists.com [mailto:dickinson@stagen.simplelists.com] On Behalf Of Katelin Cortney
Sent: Tuesday, January 1, 2019 8:44 PM
To: dickinson@stagen.simplelists.com
Subject: Re: Stakeholder Maps and Happy Holidays!
This message originated from outside your organization
JP, this was super helpful. I kept referencing yours when starting into mine. I gave it a good run with one for work and one for family on the attached.
One question I had was if the purpose section in the middle was supposed to be fairly intuitive (I just did it off the cuff) or if it was supposed to be something more formulaic/thought out?
KC
On Sun, Dec 23, 2018 at 11:33 AM JP McNeill <jpmcneill@renovateamerica.com> wrote:
Happy Holidays to everyone!!! Wishing you all have a wonderful time with family and friends away from work!!!
I decided to do two Stakeholder Maps. One for a business I was CEO of and one for my personal life. My first reaction was to do the business map. Because my attention currently primarily resides outside of business, I thought of doing a personal map.
JP